Ruth Nadal Carrillo

I am Ruth Nadal, a jewellery maker based in Barcelona. I craft soul and slow jewellery with creative and unique designs. My business is in a medium stage, so has the basics but needs to communicate its values to grow up.

I was born into a family of artists, and my father became my master, teaching me about jewellery and its artisan techniques. In jewellery, I found my way of life and expression, allowing me to tell stories through jewellery pieces.

I craft new designs, and I also customize family jewels into new portable art pieces. I turn emotions into jewels that connect with clients. Furthermore, I use ancient artisan techniques to make jewels for today.

My business objectives are:

My business objective is to be an economically viable enterprise to grow up.

I want to achieve respect and confidence from the clients. These values are the basis of my business through professional and honest jewellery behaviour.

My learnings from the Crafting Business Programme:

Having an economically viable business, I could try different business lines to avoid which don’t work.

Selling products is the key, but pricing is the basis.

I have changed my business structure because of different business lines; my own personal jewellery brand and my workshop where I can customize and personalize masterpieces. Now, my family’s jewellery legacy is the connection with professional experience and client confidence.

My 5 top tips that I have learnt on this journey:

1. Selling products is a must.
2. Social media is a tool to be in my client’s mind.
3. Marketing is a creative way of selling and getting customer loyalty.
4. Brand values are important to be credible.
5. Branding and good pictures make you a pro to your client.
6. Through social media, I must communicate my own story and family legacy to achieve customer confidence and respect.
7. Branding values and web pictures must show how I craft in my workshop to display my skills.
8. High pricing is about unique and excellent handcrafted jewellery.
9. I must delegate specific tasks if I need to search for a marketing pro, SEO pro, digital mechanics pro…