Roberto Granizo

I am an architect and ceramic designer, living in Madrid.

I am interested in the processes of creation and production of objects and spaces, as well as the features and properties offered by the materials I work with. Very often it is the material that leads me to the final result.

Up to now, I have worked in these two disciplines, architecture and ceramic design separately. And I consider that the time has come to unite them. For this, I have created a new project that I hope to develop in the coming years, the Laboratory for Architecture and Ceramic design (LAC).

My business objectives are:

• To be able to consolidate my project over time to see it grow and allow me to earn a living sustainably.
• To find a balance between time spent and profits generated.
• To reach new clients and markets that I had not been able to reach before.

My learnings from the Crafting Business Programme:

This course has helped me to learn about the different branches that make up a business, economic, financial, commercial and organizational fields which are all important. Our business will only work well if we carefully attend to each of these aspects.

Also, thanks to the mentoring, I have learned to be more confident in my decisions, which I believe is a key aspect of any business.

My 5 top tips that I have learnt on this journey:

1. Take time to understand the numbers and money. If you don’t make money, it’s not a business.
2. Search for alliances. Delegate, you can’t do everything.
3. Take care of and look for good clients, but don’t spend too much time on the bad ones.
4. Take care of your business image, it will help you stand out in the context.