Hammersmith Studio is the project of Paloma Martín, a jeweller based in Madrid.
I studied Fine Arts in Madrid and lived around the world for a few years before settling in London. While developing a career in fashion photography, took a jewellery course in Central Saint Martins wanting to return to a more hands-on approach to art.
I started experimenting with incorporating bobbin lace into my pieces as a way to preserve and modernise a generations-long tradition in my family. With time, taking inspiration in traditional handcrafted techniques, from brush calligraphy to bobbin lace, became the signature of Hammersmith Studio.
Started in 2020 when I finally returned to Madrid, Hammersmith Studio is still a project at the beginning of its journey.
My business objectives are:
My objective is to be able to establish a brand and grow my business in a sustainable way. I want to be able to create a profitable company that is still
heavily based on a handcrafted product and local suppliers. I want to be able to reach an audience that values small collections and unique products instead of over-consumption and leftover stock.
My learnings from the Crafting Business Programme:
My biggest take from the programme is that no matter how artisan and small our business is, it still needs a clear structure and growth plan. I feel like
artisans and artists sometimes assume that if we have a good product, the business side will just follow. I have discovered through this programme that investing time in the business side is just as important as the creative side when trying to develop a long-lasting business model.
My 5 top tips that I have learnt on this journey: