Tatiana Cercós Castany

I’m Tatiana Cercós Castany, I’m a jeweller and Arteria Botánica is my personal, artistic and creative project with which I establish a direct link between people, nature, and territory.

Arteria Botanica was born from the illusion of uniting two of my great passions: jewellery making and botany. So after my studies in Art and Design at the Massana School in Barcelona, I decided to create my own brand specializing in botanical jewellery.

My speciality is botanical jewellery, although curiosity and discovery led me to make ceramic creations, natural textiles and seed balls.

Caring for the natural environment and artisanal production are the main values of the brand, so I take care of our environment and try to carry out actions that benefit and protect it.

My business objectives are:

My business goals are to be more visible digitally, to expand the brand internationally, and to continue offering handmade products with positive values for the environment.

My learnings from the Crafting Business Programme:

I have learned to better communicate the positive aspects of my products and to make visible the values that differentiate me from the competition and give added value to my brand.

I have realized the importance of having a brand strategy to facilitate the development of the project.

My 5 top tips that I have learnt on this journey:

1. To value the handcrafted product as something authentic, unique and with a personal imprint.
2. To have a good communication strategy.
3. Collaborate with other artisans and creatives to strengthen our brand and work on new projects.
4. Hire the services of other professionals specialized in the field (website, transport, photography, communication, advertising, etc).
5. To have a clear idea of our ideal client and to know what their tastes and needs are.