Laura Checa Díaz

My name is URA, I am a ceramic designer by conviction and trade. I am passionate about teaching and bringing my ideas to life through porcelain. The pieces that I create bring together contemporary art and product design.

Through “Piensa en porcelana”, my personal project, I aim to create meaningful pieces that find their way into your daily life, combining aesthetics and practicality. My goal is to create breathtaking items with innovative designs using sustainable materials.

My business objectives are:

Think in porcelain, and design ceramics with Ura.

The project is divided into two different areas. The main one is creating a high-design ceramic brand with unique objects inspired by the Mediterranean Sea. The second one involves the creation of our studio.  A space where people can come together to form a community in order to share and experiment while developing their creativity.

Discover a creative space where you can enjoy quality time and take care of yourself as you explore, learn, and create to your heart’s desire.

My learnings from the Crafting Business Programme:

When I started the program, I was not very aware of the complexity of creating a company and that it is not enough to have a good product to succeed. You have to build a network to support that product at all levels. At present, I consider that I have gained the tools to start my project professionally and that with a lot of effort and love, the project will become a reality.

My 5 top tips that I have learnt on this journey:

1. The importance of bonds.
2. Good time management.
3. I have become aware of the things to take into account when starting a business.