Beatriz Navarro

I am a designer and teacher in the field of crafts, specialised in the creation of models and molds for ceramics and jewelry. I currently reside between the capital of Madrid and a small town in the province of Toledo, where I am setting up my workshop/studio.

My career from the field of image and design has been drifting towards the field of crafts and what is handmade. In this sense I intend to direct my professional future.

Facilitator of artistic and craft creation and production processes. Valuable objects require guarantees to be produced in series or as a single piece.

My business objectives are:

Carry out collaborative work and projects to promote and renew the crafts of specific geographical areas.

My learnings from the Crafting Business Programme:

• Now I am more aware of the value of my experience and my potential. This program has taught me to value everything I can offer and how to guide my business.
• Now I have a clearer idea of my business idea and the steps I have to take to advance my proposal.
• Now I know what I can contribute to the artisanal processes and the development of my own and others’ projects.

My 5 top tips that I have learnt on this journey:

1. The value proposition is the basis and guide to appreciate our potential and move forward with the business model. Creative company.
2. This is business and we cannot waste time. Time is the main value and how to make work profitable is part of our creativity.
3. Markets are conversations, we will know who our client is as long as we know what they say.
4. Create objects that improve our lives and our environment, based on a circular economy to understand the life cycle of our designs.
5. Exponential business growth, cooperation and create links with other craftspeople for a greater projection in the markets.