Aziza Puch

I am Aziza Puch, a textile artisan who paints silk. I was born and raised in Madrid and more than 30 years ago I decided to settle in a village in Navarra, form a large family betting on the sustainability of the rural world. I started to paint.

With a creative spirit and artistic training in the fields of architecture and ceramics, I came to painting on silk almost self-taught more than 20 years ago. First as a hobby or escape valve and later believing in the feasibility of the project to make a living from it. In this time there have been more active times than others, like life itself.

In July 2019 I registered as self-employed (I had been previously but I did not resist the 2008 crisis) and with a pandemic in between, today I am trying to consolidate the company AZIZA PUCH SEDA PINTADA.

My business objectives are:

Create timeless, durable and sustainable hand-painted natural silk accessories and complements by providing exclusivity and originality against mass and standardized production.

My learnings from the Crafting Business Programme:

Not only is it important to create a good product, but it must be communicated to reach the customer. Creativity must be brought to all areas of the company. A company is a sum of different departments, all of them vital for the maintenance and growth of the project.

Until today I have been very focused on the online sale of my product to the end customer. From now on I am going to work on other ways of generating sales: corporate and protocol gifts, collaborations with decorators and architects, and entering the wedding and event niche.

My 5 top tips that I have learnt on this journey:

1. Know in depth my ideal clients, their pains and desires to reach them.
2. The importance of organizing, planning and measuring.
3. The need to delegate.
4. Brand protection.
5. Have a global vision of being a company, taking care of all the aspects that this entails.