30 entrepreneurs have been selected to participate in the 3rd edition of the Crafting Business Program. A program led by Juan Pastor Bustamante and a panel of professionals specializing in different subjects, which is based on the methodology created by the Crafts Council UK called Hothouse and which aims to train and advise craftspeople to develop all their commercial and creative potential.
The program has aroused great interest among the sector, receiving more than 100 applications in the first edition, 71 registrations in the second and a total of 64 registrations in the latter. Of the applications received on this occasion, 53 of them were from craftswomen, which shows the strong female entrepreneurial initiative. Approximately 36% of applications are from people between the ages of 35-44 and 45% are over 45, that shows that there are many professional profiles that refocus their careers on the craft after passing through others. sectors or after several years working for other craft companies. The origin of the candidacies is very varied, almost all the Spanish autonomous communities are represented, highlighting the Community of Madrid, the Community of Valencia, Catalonia and Andalusia, among others. Ceramics, with 25% of applications and other trades with 24%, have been the most representative sectors, followed to a lesser extent by jewellery and textiles.
The online program is structured in 9 thematic modules that will be taught from April 19 to June 30 through the EOI Blackboard platform, which will have access to all the contents of the program. One module per week will be taught with two training sessions of two and a half hours, on Tuesdays and Thursdays from 17:00 to 19:30. Also, on the project’s website, the profiles of all the participants in the program will be presented, in addition to sharing resources of interest that can be useful for anyone who is undertaking in the craft sector.
This training has been carried out in 8 European countries in the framework of the Crafting Europe project funded by the European Union’s Creative Europe program. The main objective of the project is to develop capabilities within the European craft sector through the promotion of innovative forms of creation that integrate new technologies both in business management and in traditional manufacturing processes.