I’m Yolanda, born in Avila and living in Valencia, now running Perenne Cerámica, a contemporary ceramics workshop brand, working with ceramic material as a primary component. I’ll explore new technologies and build pieces in a responsible and creative way.
Currently, Perenne is starting up the workshop, at the moment in a small coworking space in Valencia. I started studying ceramics after spending more than a decade working in the construction of civil works as a technical engineer, I had the need to leave the grey world of concrete and feel the warmth of ceramics.
I make products that reflect nature for everyday use with double function, use, and decoration. I create the parts by turning the porcelain or directly 3D printing porcelain. Always with the technology, the older one and the most current.
My business objectives are:
My learnings from the Crafting Business Programme:
Essential training to define my business model, specify my project and strengthen and emphasize my brand values. I have learned that it is essential to carry out a Business Plan, although it is very lazy to me.
Know that you have to pay the price at the value of the product. The importance of a financial plan. You have to make a marketing plan, work and take good care of the website and social networks.
As I am starting rather than changing, I have developed the structure of my business, the website, and trademark registration.
My 5 top tips that I have learnt on this journey: