Tsiala Gigauri

Tsiala Gigauri

Facebook: https://www.facebook.com/tsio.gigauri

Instagram: Tsio Gigauri Cloisonne Enamel

LinkedIn: Tsiala Gigauri

Mobile Number: +995 593 973 237

Email: tsio_5@hotmail.com

MEET THE MAKER

I am Tsiala (Tsio) Gigauri, a master of handmade jewelry and applied arts, a member of the Artists’ Union. Making jewelry is a family tradition and I try not to lose the handiwork of my grandfather and continue the work of my ancestors. Currently I live in Georgia, a country full of great and rich art history. Georgia has a diverse culture, namely, my ancestors were born in Khevsureti in the Caucasus Mountains where they created amazing clothes and jewelry with different ornaments typical for that part of Georgia. As a result, it has a huge influence on my work that inspires me to create unique and different creations in a unique way. I started working on enamel a few years ago. At first I tried to make jewelry, but after a while it became clearer that it was my passion. I consider myself a happy person because I share my love for this work with others who admire this direction of art. I always put an important part of me and huge love into my work, which reflects each of my emotions, I also try to incorporate portraits and paintings of famous people or artists in my work. Besides, I can make exotic jewelry according to the customer’s desire. Main technique of creating my work is using a traditional timeless style that is blended with the modern style, it makes my creations as an unusual design and elegance that I hope everyone will like.My wares can be worn during the day or it can reveal an evening dress with its distinct and peculiar look.

WHY DID YOU DECIDE TO TAKE PART OF CRAFTING BUSINESS PROGRAMME?

To be interesting to the customer, we must not be afraid of difficulties and obstacles. With the development of technology it becomes easy to create the most complex shapes, designs and syntheses, this ancient and complex craft has been passed down through the generations and we are committed to preserving it. This topic is very sensitive for me because it is a family tradition. This project allowed me to meet the best mentors and share their experience and knowledge.

WHAT ARE YOUR FEEDBACKS?

In Crafting Business training program  trainers shared their expertise and knowledge . We learnt how to build business skills, generate revenue, marketing skills.

In this program I have learnt basics of Business Visioning and Modelling, marketing strategies, how to perform a research and how to access the market, Access to funding supports and grant applications and how to write an effective business plan.

Market pricing and financial management, as well as product development trainings and how to access international trade events and galleries.

How to make customer segmentation, how to set out marketing strategies. sales and distribution channels.

Successful business– our Value Proposition, which is the most important. It should appeal to emotions of the customers. We should care about core competencies since they are the roots of competitive advantage.

We should find out what are their priority of needs? We should ask them the right questions  To find their needs And allow them to feel involved.

WHAT IS YOUR ANSWER?

Much of the news I learned at this workshop is necessary and important for brand development. I always thought that the right business plan is necessary and very important. Precisely formulate and define risks and priorities to achieve the set goal. Use resources properly. customer segmentation in order to define clearly marketing strategies and create powerful unique selling proposition.

Proper time management, anticipation of risks and the ability to be prepared for all the expected difficulties. This knowledge will definitely help us in the future.