Maria Letizia Longo

MEET THE MAKER

My job is about creating perfumes, made with essential oils without using synthetic additives, which could have beneficial effects on our emotional rebalancing: they are thematic perfumes operating on the emotive wounds. During Covid-19 pandemics, I also created some technical perfumes which sanitize the air in the rooms and act on stress fears; now, I am working on the recovery of the sense of smell through the olfactory exercise on certain smells. I realize workshops in order to teach people how to produce their own wellness taster or simply how to exercise their sense of smell.
Lastly, I wrote a book, «The Perfect Perfume», that will be published soon.

WHY DID YOU DECIDE TO TAKE PART IN iATELIER ONLINE PROGRAMME?

I decided to take part in this project to put my creativity in motion going beyond the creation of perfumes. I would like to see my professional activity overcoming their limits and the public reticence thanks to captivating shapes and innovative technologies.

I would like to develop an original and unique idea which could stimulate the desire, and then the need, to spread easily and efficiently the wellness taster in every room, maybe with a beautiful and versatile portable kit. I wish my company would become the flagship of the union between old perfumes and contemporary technology, in order to propose the diffusion of natural perfumes everywhere as a real wellness tool.

WHAT IS YOUR FEEDBACK?       

I loved the design approach of iAtelier Online project: it allowed to put together designers and craftsmen and to combine technology and artistic craftsmanship. Unfortunately, I could not tap into the “Expert Talks” because my field of work has different characteristics. The meaning of my work path was to widen my professional range, which could open a new market for wellness taster and other fields, spreading a new aesthetic mood with a contemporary impact.

5 things that I’ll bring with me from this experience:

• The interaction with Sergio Buonocore
• The confidence about the existence of new perspectives in every discipline, both contemporary and ancient
• The desire of take a challenge again, even at my age
• The kindness of tutors and planners
• The gratitude for who makes an investment in growth projects for other people

FINAL PROJECT FOR iATELIER ONLINE

Click here to discover the project by CoScient – Aere

The project is realized with the designer Sergio Buonocore.