I am a ceramist based in Bilbao and I am about to go into business with a cooperative. I have a long history in the ceramic’s world, and I want it to be my way of life.
Ceramics is not just a craft, is a lifestyle.
My work are vital states and processes, represented in many techniques and objects.
My business objectives are:
- Continue with a craft company avoiding its closure.
- The union and collaboration with other ceramicists for the diffusion of ceramics.
My learnings from the Crafting Business Programme:
- I have learned the next steps to do and how to make them happen.
- Errors and opportunities, I have not seen before.
- Actions of finance and marketing.
- The structure of my business has changed from individual to collective, covering more services and products.
My 5 top tips that I have learnt on this journey:
- Go step by step. First sale of product, then services…
- Analyse the consequences and repercussions of my actions. (Google Analytics)
- Communicate the business soul, where does it come from, what moves.
- The importance of a digital showcase (web, social media).
- The union with other artisans makes advance the practice.