Maria J. Mudarra Lara

I am a ceramist based in Bilbao and I am about to go into business with a cooperative. I have a long history in the ceramic’s world, and I want it to be my way of life.

Ceramics is not just a craft, is a lifestyle.

My work are vital states and processes, represented in many techniques and objects.

My business objectives are:

• Continue with a craft company avoiding its closure.
• The union and collaboration with other ceramicists for the diffusion of ceramics.

My learnings from the Crafting Business Programme:

• I have learned the next steps to do and how to make them happen.
• Errors and opportunities, I have not seen before.
• Actions of finance and marketing.
• The structure of my business has changed from individual to collective, covering more services and products.

My 5 top tips that I have learnt on this journey:

• Go step by step. First sale of product, then services…
• Analyse the consequences and repercussions of my actions. (Google Analytics)
• Communicate the business soul, where does it come from, what moves.
• The importance of a digital showcase (web, social media).
• The union with other artisans makes advance the practice.