Daniel White

I am a 21-year-old 3rd-year Graphic Design student in Limerick School of Art and Design and I design artwork to be applied to cars. Motorsport Graphics as well as customisation and personalisation, I do everything from the concept stage to the application. I am in the process of expanding the business and look forward to a successful future. I was always interested in cars and art and was lucky enough to explore the possibilities of doing both and combining those passions as a career with traction already in the market.

Business Objectives

I hope to make a successful company that becomes the gold standard of vehicular personalisation and customisation.

What have you learnt whilst on Crafting Business?

I am much more aware of how to approach the business in terms of strategy, planning, development and marketing as well as learning how to adapt and overcome problems the business may face. I have a greater understanding of the setting up and running of a business within the specific sector as well as identifying new and exciting ways of promoting the business and in turn generating more sales.

Share some tips to the readers based on what you have learnt whilst on Crafting Business

• Be open and honest when seeking support
• Engage with the material on the programme as it will help you develop your business
• Talk to the people around you (leverage mentoring and the network)
• Try to focus on the reality of business not the sentimental attachment to your passion for your work.