Juanjo García Martín

I am a craftsman in the field of contemporary or artistic jewellery.

I came to this job encouraged by my mother, about 20 years ago. My evolution in these years occurs in a self-taught way, together with constant research, seeking a unique language that represents me as an artist.

I have my own workshop where I physically create my artistic objects.

My business objectives are:

• I have created several lines of work related to the artisan world of jewellery.
• Sale of products and teaching.
• I hope to create my life plan.

My learnings from the Crafting Business Programme:

• Give value to what I do as a craftsman.
• Learn to think like an entrepreneur and see the functionality of the business.
• How to sell my artisanal product through marketing and business road planning.
• I am in the process of change at a structural level, such as modifying the website and carrying out a marketing plan focused on my product.

My 5 top tips that I have learnt on this journey:

1. Have several lines of business to diversify income.
2. The important value of craftsmanship and I as a craftsman am the first to give it to them. By this I mean that the artisan always devalues his product, either out of fear, out of fear of not selling, etc.
3. How the content on your social networks generates advertising that is free.
4. I master several subjects, “music, painting, jewellery” and in the course I have learned to unify them and enhance all that knowledge, since they are added to each other.
5. I learned a great deal from the experiences of my classmates in the virtual school forum, with their doubts and the talk or discussion that was generated with this.