Schmuck Internationale Handwerksmesse – Report by Inés Rodríguez

Schmuck Internationale Handwerksmesse

Munich, Germany

Dates: 6th – 10th July 2022

Web: www.ihm-handwerk-design.com

Inés Rodríguez

Spain

Web: www.rirandco.com

AN EXTRACT FROM THE CASE STUDY FOR CRAFTING EUROPE

I visited this fair on July 7 and although it lasted 3 days, I spent a whole day at the Fair and it is enough because although it has several pavilions it is not very big. It is a B2C Fair, that is, products can be sold to the visiting public, which is private and professional. The largest pavilion is dedicated to crafts, although all sectors are mixed, including food (typical country products or locally produced products, such as cheeses, drinks or sausages). The result is a bit chaotic. The signage is not done by the Fair in a unified way but by each of the exhibitors, so if you go to the Fair you have to take into account signage, the stand, distribution of space and it does not seem that furniture is provided either. The stands are all different, in size and location, and they do not have uniformity in space; in this sense the organization is not very good.

The type of handicraft that has the most stands at the Fair is: Jewelry, Wood, Textile, Leather, Glass and Ceramics, although there are some other trades but less. There are also Design and Craft School demonstrations and Parades, as well as different places to eat and many food stands. In other pavilions, there are already companies from the industrial, furniture and construction sectors. Most of the artisans are from Germany, Italy, Denmark, Norway and there is also a stand from Korea. That is why it is considered international, although its size and level does not reach that of other Fairs that I have visited, such as Maison Objet. The influx of public is average during the day. The artisans tell me that it depends on the product and the customer. I think this is very beneficial to sell in this market as profit margins are higher than in Spain. This is one of the reasons why I have decided to try to internationalize my textile work.

In summary, the Fair is not very big and although the level of exhibition is not very high, it is interesting to be able to attend it, if the costs are not too high to exhibit. It could be a possibility to start introducing different products in Germany through direct sales to the consumer who could then order your products online.

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